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All Kinds of Mothers
Are all mothers the same? Definitely not. What started as a simple Mother's Day activation
with free gelato evolved into a campaign celebrating those who embody motherhood without
necessarily being 'mothers' by definition.
Nurturing and unconditional love are qualities to be praised, whether biological or not.
The public response was massive, reaching nearly 200 stores nationwide.
Role
Concept, Copywriter
Where
Mirum Brazil
Are all mothers the same? Definitely not. What started as a simple Mother's Day activation
with free gelato evolved into a campaign celebrating those who embody motherhood without
necessarily being 'mothers' by definition.
Nurturing and unconditional love are qualities to be praised, whether biological or not.
The public response was massive, reaching nearly 200 stores nationwide.
Role
Concept, Copywriter
Where
Mirum Brazil
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