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Bepantol Baby Wipes
Introducing the new Bepantol Baby Wipes to the brand's lineup, we drew inspiration from a beloved
Brazilian tradition: the 'Cheguei' ('I'm Here') door hangers found in maternity wards to announce
a baby’s arrival. A copy follows: 'Your family just got bigger. And so did ours'.
The visual language also featured nursery mobiles to highlight the synergy between
the new wipes and Bepantol’s signature anti-rash cream.
Role
Concept, Copywriter
Where
Mirum Brazil
Introducing the new Bepantol Baby Wipes to the brand's lineup, we drew inspiration from a beloved
Brazilian tradition: the 'Cheguei' ('I'm Here') door hangers found in maternity wards to announce
a baby’s arrival. A copy follows: 'Your family just got bigger. And so did ours'.
The visual language also featured nursery mobiles to highlight the synergy between
the new wipes and Bepantol’s signature anti-rash cream.
Role
Concept, Copywriter
Where
Mirum Brazil
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