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June Festival
Mars brought back two limited editions of its popular chocolate bars,
inspired by the Festa Junina (June Festival): Snickers Pé de Moleque and Twix Paçoca.
But how to advert both of the new flavors, a promo activation and also celebrate
one of the most beloved festivals during the pandemic?
We took the universe of the June Festival to the digital environment.
Traditional games and activities were replicated online.
Role
Concept, Copywriter
Where
T&P powered by Mirum Brazil
Mars brought back two limited editions of its popular chocolate bars,
inspired by the Festa Junina (June Festival): Snickers Pé de Moleque and Twix Paçoca.
But how to advert both of the new flavors, a promo activation and also celebrate
one of the most beloved festivals during the pandemic?
We took the universe of the June Festival to the digital environment.
Traditional games and activities were replicated online.
Role
Concept, Copywriter
Where
T&P powered by Mirum Brazil
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Anonymous Love Notes
One in particular was a big hit: the 'Correio Elegante', where people sent anonymous
messages to their crushes through Snickers Instagram Stories.
One in particular was a big hit: the 'Correio Elegante', where people sent anonymous
messages to their crushes through Snickers Instagram Stories.
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The higher the engagement, the bigger the prize
Regarding the promo: consumers who purchased the new flavors could win instant prizes
and enter the draw for the grand prize—which grew in value as social engagement increased.
The more the hashtag #VaiTerFestaJuninaSim was shared, the bigger the final reward became
Regarding the promo: consumers who purchased the new flavors could win instant prizes
and enter the draw for the grand prize—which grew in value as social engagement increased.
The more the hashtag #VaiTerFestaJuninaSim was shared, the bigger the final reward became
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