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The Anti-Launch
Digital and direct activations for the launch of M&M's Crispy, adapted from the offline campaign.
In the first stage, protagonists Red and Yellow claimed the new M&M's were 'fake news'
—a desperate attempt to keep themselves from being eaten.
Role
Copywriter
Where
T&P powered by Mirum Brazil
Digital and direct activations for the launch of M&M's Crispy, adapted from the offline campaign.
In the first stage, protagonists Red and Yellow claimed the new M&M's were 'fake news'
—a desperate attempt to keep themselves from being eaten.
Role
Copywriter
Where
T&P powered by Mirum Brazil
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Stage Two
In the second phase of the campaign, the duo established a 'Silence Law' to punish
anyone eating the crunchy and noisy M&M's Crispy.
To put the law into effect, influencers who promoted the snack received heavy fines
by mail and even saw their Instagram Reels invaded by 'very dangerous' hackers.
––––––––––––––––––––––––––––––
In the second phase of the campaign, the duo established a 'Silence Law' to punish
anyone eating the crunchy and noisy M&M's Crispy.
To put the law into effect, influencers who promoted the snack received heavy fines
by mail and even saw their Instagram Reels invaded by 'very dangerous' hackers.
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Fines were sent by mail
Stories exposed influencers who already been notified by the law (1/4)
(2/4)
(3/4)
4/4
Serious hackers invading Reels