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Valentine's Day
In celebration of Dia dos Namorados (Valentine's Day in Brazil) during Covid,
SKY wanted to promote the 'Twilight' saga across its network.
So, we collaborated with a fan-favorite expert to react to Edward Cullen's best pick-up
lines, turning romantic movie quotes into a playful guide on how to win over any crush.
Combining YouTube and Instagram, the video garnered over a million views,
—a result well above the brand’s typical reach.
Role
Concept, Copywriter
Where
Mirum Brazil
In celebration of Dia dos Namorados (Valentine's Day in Brazil) during Covid,
SKY wanted to promote the 'Twilight' saga across its network.
So, we collaborated with a fan-favorite expert to react to Edward Cullen's best pick-up
lines, turning romantic movie quotes into a playful guide on how to win over any crush.
Combining YouTube and Instagram, the video garnered over a million views,
—a result well above the brand’s typical reach.
Role
Concept, Copywriter
Where
Mirum Brazil
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