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Stopping Is Not an Option
Concept, Copywriter
Where
Mirum Brazil
Selling a truck is never easy. Selling a truck in a financial crisis? A monumental challenge.
During the launch of the new Volvo VM we faced two major challenges.
First, the new model debuted during one of the brand's toughest economic periods in Brazil.
Furthermore, we needed to forge an emotional connection with truck drivers who, only
months earlier, had led a nationwide strike that brought the country to a standstill.
With a 'zero budget' reality, we had to do more with less.
We found a way to produce the campaign film at zero cost: repurposing internal footage already
owned by the manufacturer. Our solution was a narrative that highlights VM’s new features
while honoring the typical workday of a driver, reinforcing the vital role these professionals play.
The impact? Four trucks sold in just the first 10 days of the campaign.
Stopping is never not an option.
RoleDuring the launch of the new Volvo VM we faced two major challenges.
First, the new model debuted during one of the brand's toughest economic periods in Brazil.
Furthermore, we needed to forge an emotional connection with truck drivers who, only
months earlier, had led a nationwide strike that brought the country to a standstill.
With a 'zero budget' reality, we had to do more with less.
We found a way to produce the campaign film at zero cost: repurposing internal footage already
owned by the manufacturer. Our solution was a narrative that highlights VM’s new features
while honoring the typical workday of a driver, reinforcing the vital role these professionals play.
The impact? Four trucks sold in just the first 10 days of the campaign.
Stopping is never not an option.
Concept, Copywriter
Where
Mirum Brazil
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